Still paying Twilio's UK SMS pricing?
Maybe StackOverflow (RIP) recommended Twilio to you back in 2008. No worries, we get it.
Great news, too! Twilio recently simplified to a single UK rate like us.. But uh, it's 4.14p, more than all of their volume tiers before.
Our UK SMS price is 2.8p btw. Even if you send 50 messages / month.
| Monthly volume | Twilio, before* | Twilio, now* | PureSMS |
|---|---|---|---|
| 1 – 25,000 SMS / mo | 4.14p | 2.8p | |
| 25,001 – 90,000 | 4.14p | 2.8p | |
| 90,001 – 185,000 | 4.14p | 2.8p | |
| 185,001+ | 4.14p | 2.8p |
Sending 100,000 UK messages a month? That's roughly £4,144 with Twilio, £2,800 with us. Every month.
* Twilio UK per-SMS rates from their public price page, converted at $1 = £0.74, verified May 2026. Both ex VAT.
Price is just one part of the story.
Twilio's not focused on SMS.
As a global CPaaS, Twilio does voice, video, email, contact centres, and of course, SMS. That's great if you need it, but if you don't it just gets in the way. PureSMS is purely SMS (pun intended?) and we actually care if you do well, it's our whole thing.
Start sending today.
Twilio onboarding can take quite a while. Strange "regulatory bundles" that don't translate to reality and take a while to approve. Our streamlined KYC is built around UK/EU businesses, and we actually want to get you sending, not the other way around. You can be sending within minutes.
Keep your data out of US Govt. hands.
All US companies are subject to the CLOUD act even in a UK/EU datacenter. That means Trump can read your SMS on a whim. Nobody wants that. PureSMS is EU sovereign, meaning your data (and your customer's) is actually protected and stays private.
Support when you need it, not when you pay.
Drop us a message now, we'll get right back. Really. You don't need to pay $250/mo (at least) on top of messaging to get support. Real humans respond to 62% of cases in under 30 minutes (measured Jan-Jul '26) with us. Oh, no fighting with AI chatbots either.
Twilio can still make sense.
We truly believe in fair assessments. We will never say we're better than a competitor, only giving factual comparisons.
If you're running an entire omnichannel call center on top of Flex, it absolutely makes sense that you should still use Twilio*, and it's absolutely great at that.
All we're saying is when you're sending SMS both in the UK & Internationally, you should be paying rates that are fair, using technology that protects you.
That's us. * You could still do that stuff on Twilio, and use us for SMS btw.