We're built to be regulated.
Ofcom's new rules to combat mobile messaging scams take effect in July 2027. We're already ahead of the curve, helping our customers be compliant since day 1. Everything that's required soon, we've been doing for years.
What Ofcom has decided
On 15 July 2026, Ofcom published its Combatting mobile messaging scams statement, General Condition C9. From 15 July 2027 every UK operator and aggregator must: run KYC on business senders, verify Sender IDs, ban generic ones, monitor traffic, block scam URLs, and act on suspected scams within one working day.
Good. The market needed this. Every provider that skips these checks makes SMS less trustworthy for everyone. Regulation raises the floor. We're already above it.
Already compliant, ahead of the deadline
What Ofcom will require of every provider from July 2027, PureSMS does today. Here is the requirement-by-requirement picture.
KYC on every new sender
Every new sender is verified before a single message is sent: who you are, your company, what you'll send. Scammers rely on providers that don't ask.
Every Sender ID pre-registered and verified
Nothing leaves our platform from an unregistered sender name. Every Sender ID is verified and approved before use, per country where destinations require it.
No generic senders, full stop
"Alert", "Delivery", "Security": anonymous names scammers hide behind. We don't allow them. Every sender name identifies a real, verified organisation.
Continuous monitoring, human audits
Automated traffic monitoring plus random human audits. A hijacked or misused account gets caught before it damages the channel you depend on.
Suspected scam URLs blocked automatically
Messages carrying suspected scam URLs are blocked in transit, before they ever reach a handset.
Suspected scams stopped immediately
Ofcom allows one working day to act. We block suspected scams the moment they're detected, then a human reviews. Legitimate senders are restored fast. Scammers aren't.
GDPR compliant, and we help you stay compliant too
Fully UK and EU GDPR compliant. We also help you stay compliant, handling opt-outs and the like for you. Keeps you on the right side of the ICO.
As far as we know, we're the only one
Plenty of providers will scramble before July 2027. As far as we know, we're the only UK provider already running every one of these controls as standard. We didn't build them for Ofcom. We built them because your deliverability and your customers' trust ride on the quality of everyone else's traffic too.
Compliance is how we protect you
Every check exists so your messages arrive, your brand stays yours, and your customers trust what lands. Send with a provider that took fraud seriously before it was the law.
Get Started - 2.8p/UK SMS