🇮🇳 SMS Destination Guide for India

Country dialing code: +91. We deliver to 308 mobile network operators within India, including Reliance Jio and Airtel. Learn how to send compliant SMS to India with our guide below.

Price per SMS

3.55p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    Replaced in transit

    • Your brand name as the sender, with no reply path.
    • Networks overwrite the sender name in transit; recipients see a number instead.

  • Long code

    VMN / phone number

    Replaced in transit

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Replaced in transit

    • Best for high-volume campaigns.

Sender ID registration is not required in India. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

India's mobile networks

One flat 3.55p rate covers every network we reach in India.

  • Reliance Jio India 387.5M subscribers
  • Airtel India 327.8M subscribers
  • Idea India 159.6M subscribers
  • Vodafone India 159.6M subscribers
  • BSNL India 123.2M subscribers
  • MTNL India 3.4M subscribers

Plus 302 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in India

  • Opt-in: For political SMS, liability for opt-in, content and penalties rests with the end entity undertaking the activity.
  • Registration: A telemarketing license is required for domestic companies connecting directly with operators; qualification requires the sending server or application to be hosted in India and in some cases the entity's headquarters to be in India. Companies without an Indian entity use International Long Distance Operator (ILDO) connections; most operators and some domestic aggregators hold ILDO licenses that allow reselling to foreign companies. All political content must be pre-approved by the MCMC (Media Certification and Monitoring Committee) of the State Office of the Election Commission, and a certificate of approval from the MCMC is required when registering political SMS content.
  • The Unsolicited Consumer Communications (UCC) regulations from the regulator TRAI took effect on 25 March 2019 and implement smarter filtering and traffic monitoring of A2P SMS to block senders deemed to be spamming.
  • In India the term promotional SMS is used as a synonym for unrequested content.
  • Political messages must adhere to pre-approved content only, and a self-declaration or affidavit on the approximate campaign or advertisement expenditure must be provided by the person or political party.
  • A No Objection Certificate from the Prime Minister's Office is required if messaging content references the Prime Minister or his name, as per the Names and National Emblems Act, 1950.
  • A 48 hour silent window must be observed for political messaging, as per section 126 of the Representation of the People Act, 1951.
  • For political messaging campaigns, the ordering person or entity's authorisation and verifiable contact details (name, address, contact number, email address) must be retained at all levels for traceability, including across multiple entities.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

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