🇮🇪 SMS Destination Guide for Ireland

Country dialing code: +353. We deliver to 9 mobile network operators within Ireland, including Vodafone and 3 (Three). Learn how to send compliant SMS to Ireland with our guide below.

Price per SMS

3.65p ex VAT

Two-way support

Coming soon

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    After registration

    • Not overwritten. Messages arrive under your brand name exactly as you send it.
    • Send from your brand.
    • Registration required, approval takes ~10 business days.
    • Unregistered senders risk being flagged as spam.
    • Generic sender names (“Alert”, “Info”…) are not permitted.

  • Long code

    VMN / phone number

    Supported

    • International numeric sender IDs are not supported. SIDs using local landline numbers (e.g. starting 3531X) are not supported..
    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Supported

    • Best for high-volume campaigns.

Sender ID registration is required by Ireland's networks. Allow ~10 business days for approval. We handle the paperwork, and our own KYC and Sender ID verification applies to every account on top for your safety and security.

Ireland's mobile networks

One flat 3.65p rate covers every network we reach in Ireland.

  • Vodafone Ireland 1.7M subscribers
  • 3 Ireland 1.4M subscribers
  • Eir Telecom 876k subscribers

Plus 6 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Ireland

  • Opt-in: Yes, recipients must have agreed to hear from you
  • Opt-out: Varies
  • Restricted content: Controlled substances · Gambling · P2p traffic · Political · Religious · Unsolicited promotional

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

Guidance last reviewed 2026-08-01.

Frequently asked

Can I use my brand name as the sender ID in Ireland?

You can send from your brand name in Ireland, but the sender ID must be registered before it will deliver.

How long does sender ID registration take in Ireland?

Allow 10–10 business days.

What happens if I send from an unregistered sender ID in Ireland?

Messages still deliver, but the sender is relabelled to the recipient — worse for your brand than a block.

Can I use a phone number as the sender in Ireland?

Yes, numeric long code senders are supported.

Start sending to Ireland in minutes

Get Started