🇮🇱 SMS Destination Guide for Israel

Country dialing code: +972. We deliver to 15 mobile network operators within Israel, including Cellcom and Pelephone. Learn how to send compliant SMS to Israel with our guide below.

Price per SMS

14.2p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    Supported

    • Your brand name as the sender, with no reply path.

  • Long code

    VMN / phone number

    Supported

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Supported

    • Best for high-volume campaigns.

Sender ID registration is not required in Israel. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

Israel's mobile networks

One flat 14.2p rate covers every network we reach in Israel.

  • Cellcom Israel 1.8M subscribers
  • Pelephone 1.8M subscribers
  • Partner 1.7M subscribers
  • Hot Mobile 886k subscribers
  • Golan Telecom 569k subscribers

Plus 10 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Israel

  • Opt-in: Opt-in is required by law, with a 1000 NIS fine for messages sent to any individual without opt-in, and opt-in can be obtained via subscription or any form of electronic consent such as being an existing customer.
  • Sending times: There are no legally regulated sending times, but best practice is not to send promotional messages between 21:00 and 7:00 local time (GMT+2).
  • Restricted content: Adult content · Gambling
  • Since 03 January 2021, the Israeli Ministry of Communications requires that all messages, domestic and international, using Israeli sender IDs (972xx) to Israeli networks are blocked unless the sender's identity is verified by the service provider and/or aggregator.
  • A2P SMS sender IDs to Israeli networks are allowed only with a foreign long code or alphanumeric sender.
  • Kosher numbers combine a kosher mobile phone and a kosher SIM card; kosher phones are certified by Vaad Harabanim and can only make and receive voice calls, so SMS, email and data do not work on them.
  • Kosher SIM cards work only in certified kosher phones and have voice-only plans with no data.
  • Kosher exclusive number ranges exist per operator: Bezeq 2 80X-XXXX, 3 80X-XXXX, 4 80X-XXXX, 8 80X-XXXX, 9 80X-XXXX; Pelephone 50 41X-XXXX; Cellcom 52 71X-XXXX, 52 76X-XXXX; Hot Mobile 53 31X-XXXX, 53 41X-XXXX; Partner 54 84X-XXXX, 54 85X-XXXX, 72 29X-XXXX; Golan Telecom 58 32X-XXXX; Rami Levy 55 67X-XXXX; Cellact 55 71X-XXXX; Telzar 55 98X-XXXX; Veidan 73 724X-XXXX, all under country code +972.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

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