🇮🇹 SMS Destination Guide for Italy

Country dialing code: +39. We deliver to 22 mobile network operators within Italy, including TIM and Wind. Learn how to send compliant SMS to Italy with our guide below.

Price per SMS

3.05p ex VAT

Two-way support

Coming soon

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    After registration

    • Your brand name as the sender, with no reply path.

  • Long code

    VMN / phone number

    Varies by network

    • Needed for two-way messaging and replies.

Sender ID registration is required by Italy's networks. We handle the paperwork, and our own KYC and Sender ID verification applies to every account on top for your safety and security.

Italy's mobile networks

One flat 3.05p rate covers every network we reach in Italy.

  • TIM 31.7M subscribers
  • Wind 20.7M subscribers
  • Vodafone Italy 15.3M subscribers
  • 3 Italy 7.8M subscribers
  • Fastweb 4.5M subscribers

Plus 17 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Italy

  • Opt-out: Under the Italian Privacy Code and GDPR every promotional or marketing SMS must include a clear and functional opt-out method, and because alphanumeric sender IDs do not support Reply STOP an alternative such as a URL link or toll-free phone number must be provided in the message body.
  • Sending times: Transactional messages such as OTPs and alerts are allowed 24/7, while promotional messages are allowed only 09:00 to 20:00 Monday to Saturday and are strictly prohibited on Sundays and public holidays; marketing sent during quiet hours of 20:00 to 09:00 is classified as invasive and will likely be blocked by local operators.
  • Restricted content: Cigarettes and other tobacco products marketing · Gambling advertising and promotional casino SMS · Political content (highly restricted, subject to carrier blocking) · Religious content (highly restricted, subject to carrier blocking)
  • Casino traffic is legal only if the operator holds an official license from ADM, the Italian Customs and Monopolies Agency.
  • Under Italy's Decreto Dignita, enforced by AGCOM, all gambling advertising and promotional SMS blasts are strictly prohibited; only purely factual transactional traffic such as OTPs, 2FA codes or basic account notifications sent to existing opted-in users is permitted.
  • Sending unregistered or promotional casino traffic will trigger operator filters and can lead to AGCOM fines of up to 500,000 euros.
  • The sender's identity must be clearly recognizable within the message so the recipient can easily exercise their right to object.
  • Sending marketing on Sundays or holidays is the leading cause of consumer complaints in Italy and can trigger audits and significant financial penalties for the brand.
  • SMS conduct in Italy is governed by the AGCOM Code of Conduct.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

Start sending to Italy in minutes

Get Started