🇯🇵 SMS Destination Guide for Japan

Country dialing code: +81. We deliver to 5 mobile network operators within Japan, including KDDI and DOCOMO. Learn how to send compliant SMS to Japan with our guide below.

Price per SMS

3.45p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    Supported

    • Your brand name as the sender, with no reply path.

  • Long code

    VMN / phone number

    Varies by network

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Varies by network

    • Best for high-volume campaigns.

Sender ID registration is not required in Japan. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

Japan's mobile networks

One flat 3.45p rate covers every network we reach in Japan.

  • KDDI 44.6M subscribers
  • DOCOMO 41.5M subscribers
  • Softbank 21.9M subscribers
  • Rakuten 5M subscribers

Plus 1 further network, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Japan

  • Restricted content: Gambling, except for gambling companies allowed by the Japanese Government
  • Campaigns from permitted gambling companies are subject to local supplier approval.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

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