🇰🇪 SMS Destination Guide for Kenya

Country dialing code: +254. We deliver to 6 mobile network operators within Kenya, including Safaricom and Bharti Airtel. Learn how to send compliant SMS to Kenya with our guide below.

Price per SMS

20.15p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    After registration

    • Your brand name as the sender, with no reply path.

  • Long code

    VMN / phone number

    Replaced in transit

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Replaced in transit

    • Best for high-volume campaigns.

Sender ID registration is required by Kenya's networks. We handle the paperwork, and our own KYC and Sender ID verification applies to every account on top for your safety and security.

Kenya's mobile networks

One flat 20.15p rate covers every network we reach in Kenya.

  • Safaricom 45.1M subscribers
  • Bharti Airtel Kenya 20.3M subscribers
  • Telkom Kenya 1.5M subscribers
  • Equitel 1.5M subscribers
  • Jamii Telecommunications Ltd 590k subscribers

Plus 1 further network, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Kenya

  • Opt-out: Kenyan operators do not require an opt-out method in messages; a subscriber who wants to stop receiving traffic from a specific sender ID dials 45695#(SENDERID), for example 45695#AYOBAME, and information about opted-out subscribers is known only to the operators.
  • Sending times: Marketing traffic cannot be sent from 8pm to 6am, and operators can impose a fine and block the sender ID for violations.
  • Restricted content: Gambling · Adult content
  • Betting content is allowed.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

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