---
title: "SMS sender ID requirements in Lithuania - PureSMS"
source: /destinations/lithuania
---

# SMS Destination Guide for Lithuania

Country dialing code: +370. We deliver to 4 mobile network operators within Lithuania, including Tele2 and Telia. Learn how to send compliant SMS to Lithuania with our guide below.

- **Price per SMS:** 3.4p ex VAT — one flat rate, no tiers, no minimums, pay as you go
- **Two-way support:** Coming soon

## Sender ID Types

### Alphanumeric (Your brand name as the sender) — Supported

- Not overwritten. Messages arrive under your brand name exactly as you send it.
- Send from your brand, with a different sender name per message if you like.
- Unregistered senders still deliver.
- Generic sender names (“Alert”, “Info”…) are not permitted.

### Long code (VMN / phone number) — Supported

- Not supported unless offered by Vonage's 2-way service; may be overwritten.
- Needed for two-way messaging and replies.

### Short code (Five-digit sender) — Supported

- Best for high-volume campaigns.

Sender ID registration is not required in Lithuania. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

## Lithuania's mobile networks

One flat 3.4p rate covers every network we reach in Lithuania.

- Tele2 Lithuania — 1.1M subscribers
- Telia Lithuania — 719k subscribers
- Bite Lietuva — 614k subscribers
- Mediafon CS — 50k subscribers

## Compliance in Lithuania

- **Opt-in:** Yes, recipients must have agreed to hear from you
- **Opt-out:** Varies
- **Restricted content:** Adult · Gambling · P2p traffic · Political · Religious · Unsolicited promotional
- Gambling and betting content is permitted but is subject to dedicated regulations under the Gaming Law of the Republic of Lithuania.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

### Regulators & industry bodies

- [Communications Regulatory Authority (RRT)](https://rrt.lt/)
- [Statistics Lithuania (SL)](https://stat.gov.lt/)

Guidance last reviewed 2026-08-01.

## Frequently asked

### Can I use my brand name as the sender ID in Lithuania?

Alphanumeric sender IDs are supported in Lithuania — you can send from your brand name without registering it first.

### Can I use a phone number as the sender in Lithuania?

Yes, numeric long code senders are supported.

Start sending to Lithuania in minutes — create a free account at https://new.puresms.app (no card required).