🇲🇾 SMS Destination Guide for Malaysia

Country dialing code: +60. We deliver to 8 mobile network operators within Malaysia, including Digi and Maxis. Learn how to send compliant SMS to Malaysia with our guide below.

Price per SMS

16.7p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    Replaced in transit

    • Your brand name as the sender, with no reply path.
    • Networks overwrite the sender name in transit; recipients see a number instead.

  • Long code

    VMN / phone number

    Replaced in transit

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Replaced in transit

    • Best for high-volume campaigns.

Sender ID registration is not required in Malaysia. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

Malaysia's mobile networks

One flat 16.7p rate covers every network we reach in Malaysia.

  • Digi 7.2M subscribers
  • Maxis 7.1M subscribers
  • Celcom 6.1M subscribers
  • U Mobile 3.7M subscribers
  • XOX Malaysia 1.7M subscribers
  • TuneTalk 1.5M subscribers
  • Yes Malaysia 996k subscribers
  • Unifi 301k subscribers

Compliance in Malaysia

  • Opt-in: Opt-in is required and any form of opt-in is acceptable for non-premium SMS; a subscriber who previously blocked a sender must reply UNBLOCK to unblock the sender.
  • Opt-out: Opt-out is required, and best practice is to let subscribers reply STOP to unsubscribe and INFO to get help, with both keywords included in the message body.
  • Sending times: Marketing programs may send Monday to Sunday from 8am to 8pm.
  • Restricted content: Adult content · Political content · Gambling · Religious content · URL links · Telephone numbers
  • Message content must mention the brand name because sender IDs are replaced by short codes, and unbranded messages may incur a penalty of MYR 2.50 or higher per SMS from the network operators.
  • It is mandatory to have 'RM0' at the beginning of the message content; if RM0 is missing it may be inserted automatically, but if the content is longer than 153 characters RM0 will not be added and the message may be rejected by the network operators.
  • The keyword HELP has issues with some operators, so it is strongly recommended to use INFO instead.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

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