---
title: "SMS sender ID requirements in Netherlands - PureSMS"
source: /destinations/netherlands
---

# SMS Destination Guide for Netherlands

Country dialing code: +31. We deliver to 14 mobile network operators within Netherlands, including KPN and Vodafone. Learn how to send compliant SMS to Netherlands with our guide below.

- **Price per SMS:** 6.45p ex VAT — one flat rate, no tiers, no minimums, pay as you go
- **Two-way support:** Coming soon

## Sender ID Types

### Alphanumeric (Your brand name as the sender) — Supported

- Not overwritten. Messages arrive under your brand name exactly as you send it.
- Send from your brand, with a different sender name per message if you like.
- Unregistered senders still deliver.
- Generic sender names (“Alert”, “Info”…) are not permitted.

### Long code (VMN / phone number) — Supported

- Numeric sender IDs are supported, LVNs may also be offered.
- Needed for two-way messaging and replies.

### Short code (Five-digit sender) — Supported

- Best for high-volume campaigns.

Sender ID registration is not required in Netherlands. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

## Netherlands's mobile networks

One flat 6.45p rate covers every network we reach in Netherlands.

- KPN — 6.4M subscribers
- Vodafone Netherlands — 3.8M subscribers
- Odido — 2.8M subscribers
- Enreach B.V. — 2k subscribers

Plus 10 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

## Compliance in Netherlands

- **Opt-in:** Yes, recipients must have agreed to hear from you
- **Opt-out:** Varies
- **Restricted content:** Gambling · P2p traffic · Political · Religious · Unsolicited promotional

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

### Regulators & industry bodies

- [Authority for Consumers and Markets (ACM)](https://acm.nl/)
- [Antennebureau (AB)](https://antennebureau.nl/)
- [Statistics Netherlands (CBS)](https://cbs.nl/)

Guidance last reviewed 2026-08-01.

## Frequently asked

### Can I use my brand name as the sender ID in Netherlands?

Alphanumeric sender IDs are supported in Netherlands — you can send from your brand name without registering it first.

### Can I use a phone number as the sender in Netherlands?

Yes, numeric long code senders are supported.

Start sending to Netherlands in minutes — create a free account at https://new.puresms.app (no card required).