🇷🇺 SMS Destination Guide for Russia

Country dialing code: +7. We deliver to 57 mobile network operators within Russia, including MegaFon and MTS. Learn how to send compliant SMS to Russia with our guide below.

Price per SMS

30p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    After registration

    • Your brand name as the sender, with no reply path.

  • Long code

    VMN / phone number

    Varies by network

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Varies by network

    • Best for high-volume campaigns.

Sender ID registration is required by Russia's networks. We handle the paperwork, and our own KYC and Sender ID verification applies to every account on top for your safety and security.

Russia's mobile networks

One flat 30p rate covers every network we reach in Russia.

  • MegaFon 38.4M subscribers
  • MTS Russia 37.4M subscribers
  • Beeline 30M subscribers
  • Tele2 Russia 21M subscribers
  • SMARTS-Kazan 1.8M subscribers
  • Motiv 1.3M subscribers
  • Aquafon 170k subscribers
  • A-Mobile 100k subscribers

Plus 49 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Russia

  • Opt-in: Opt-in is required.
  • Sending times: Marketing messages may only be sent between 8am and 10pm.
  • Restricted content: Gambling advertising or information · Erotic advertising or information · Political and religious advertising or information · Content contrary to public morals, violating territorial integrity of any state or foundations of the constitutional order, discriminatory content, incitement of international or religious hostility, or content offensive to human dignity and honor · Advertising of alcoholic beverages and tobacco products, including trademarks under which they are produced
  • Registration: The recommended originator is a pre-registered alphanumeric sender ID without spaces.
  • Prior written approval from the operators is required before sending messages about medical services or medical drugs, food additives, non-governmental organizations, or content concerning minors either explicitly or implicitly.
  • Using third-party intellectual property in the message text or alphabetical sender name requires the consent of the right holders and prior written operator approval.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

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