🇸🇬 SMS Destination Guide for Singapore

Country dialing code: +65. We deliver to 6 mobile network operators within Singapore, including SingTel and StarHub. Learn how to send compliant SMS to Singapore with our guide below.

Price per SMS

2.65p ex VAT

Two-way support

Not available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    After registration

    • Your brand name as the sender, with no reply path.

  • Long code

    VMN / phone number

    After registration

    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    After registration

    • Best for high-volume campaigns.

Sender ID registration is required by Singapore's networks. We handle the paperwork, and our own KYC and Sender ID verification applies to every account on top for your safety and security.

Singapore's mobile networks

One flat 2.65p rate covers every network we reach in Singapore.

  • SingTel 2.5M subscribers
  • StarHub 1.4M subscribers
  • M1 Singapore 1.3M subscribers
  • Simba Telecom 819k subscribers

Plus 2 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Singapore

  • Opt-in: Senders must have clear and unambiguous consent, in written or other accessible form, before sending to any number on the Do-Not-Call Registry.
  • Opt-out: Marketing SMS must include "Reply U to Opt-Out" in the message.
  • Restricted content: Religious content · Gambling · Adult content · Political content · Money lending
  • Marketing SMS must include <ADV> at the start of the message.
  • A Do-Not-Disturb Registry has been in effect since 2014 under the Personal Data Protection Act (PDPA), and organizations in breach may be fined up to SGD 1 million per contravention.
  • The Monetary Authority of Singapore (MAS) requires banks to remove clickable links from SMS sent to retail customers, a rule that applies only to the banking industry.
  • For non-banking senders, operators perform URL scanning as mandated by the regulator IMDA, so some URLs may be blocked.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

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