🇸🇪 SMS Destination Guide for Sweden

Country dialing code: +46. We deliver to 13 mobile network operators within Sweden, including Telia and Tele2Comviq. Learn how to send compliant SMS to Sweden with our guide below.

Price per SMS

2.65p ex VAT

Two-way support

Coming soon

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    Supported

    • Not overwritten. Messages arrive under your brand name exactly as you send it.
    • Send from your brand, with a different sender name per message if you like.
    • Unregistered senders still deliver.
    • Generic sender names (“Alert”, “Info”…) are not permitted.

  • Long code

    VMN / phone number

    Supported

    • Numeric Sender IDs are supported, LVNs may also offered by Vonage's 2-way service..
    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Supported

    • Approval takes 30–40 business days.
    • Best for high-volume campaigns.

Sender ID registration is not required in Sweden. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

Sweden's mobile networks

One flat 2.65p rate covers every network we reach in Sweden.

  • Telia Sweden 3.1M subscribers
  • Tele2Comviq 2.4M subscribers
  • Telenor Sweden 1.7M subscribers
  • Tre 1.2M subscribers
  • TelaVox AB 155k subscribers

Plus 8 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in Sweden

  • Opt-in: Yes, recipients must have agreed to hear from you
  • Opt-out: Varies
  • Restricted content: Adult · Gambling · P2p traffic · Political · Religious · Tobacco · Unsolicited promotional

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

Guidance last reviewed 2026-08-01.

Frequently asked

Can I use my brand name as the sender ID in Sweden?

Alphanumeric sender IDs are supported in Sweden — you can send from your brand name without registering it first.

Can I use a phone number as the sender in Sweden?

Yes, numeric long code senders are supported.

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