---
title: "SMS sender ID requirements in Sweden - PureSMS"
source: /destinations/sweden
---

# SMS Destination Guide for Sweden

Country dialing code: +46. We deliver to 13 mobile network operators within Sweden, including Telia and Tele2Comviq. Learn how to send compliant SMS to Sweden with our guide below.

- **Price per SMS:** 2.65p ex VAT — one flat rate, no tiers, no minimums, pay as you go
- **Two-way support:** Coming soon

## Sender ID Types

### Alphanumeric (Your brand name as the sender) — Supported

- Not overwritten. Messages arrive under your brand name exactly as you send it.
- Send from your brand, with a different sender name per message if you like.
- Unregistered senders still deliver.
- Generic sender names (“Alert”, “Info”…) are not permitted.

### Long code (VMN / phone number) — Supported

- Numeric Sender IDs are supported, LVNs may also offered by Vonage's 2-way service..
- Needed for two-way messaging and replies.

### Short code (Five-digit sender) — Supported

- Approval takes 30–40 business days.
- Best for high-volume campaigns.

Sender ID registration is not required in Sweden. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

## Sweden's mobile networks

One flat 2.65p rate covers every network we reach in Sweden.

- Telia Sweden — 3.1M subscribers
- Tele2Comviq — 2.4M subscribers
- Telenor Sweden — 1.7M subscribers
- Tre — 1.2M subscribers
- TelaVox AB — 155k subscribers

Plus 8 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

## Compliance in Sweden

- **Opt-in:** Yes, recipients must have agreed to hear from you
- **Opt-out:** Varies
- **Restricted content:** Adult · Gambling · P2p traffic · Political · Religious · Tobacco · Unsolicited promotional
- Gambling and betting content is permitted, but senders must ensure compliance with local law before sending any gambling-related messaging.

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

### Regulators & industry bodies

- [Swedish Post and Telecom Authority (PTS)](https://pts.se)
- [Statistics Sweden (SCB)](https://scb.se)

Guidance last reviewed 2026-08-01.

## Frequently asked

### Can I use my brand name as the sender ID in Sweden?

Alphanumeric sender IDs are supported in Sweden — you can send from your brand name without registering it first.

### Can I use a phone number as the sender in Sweden?

Yes, numeric long code senders are supported.

Start sending to Sweden in minutes — create a free account at https://new.puresms.app (no card required).