🇬🇧 SMS Destination Guide for United Kingdom

Country dialing code: +44. We deliver to 21 mobile network operators within United Kingdom, including EE and O2. Learn how to send compliant SMS to United Kingdom with our guide below.

Price per SMS

2.8p ex VAT

Two-way support

Available

Sender ID Types

  • Alphanumeric

    Your brand name as the sender

    Supported

    • Not overwritten. Messages arrive under your brand name exactly as you send it.
    • Send from your brand, with a different sender name per message if you like.
    • Unregistered senders still deliver.
    • Allowed characters: A-Z, a-z, 0-9, space, period, ampersand, underscore, dash.
    • Generic sender names (“Alert”, “Info”…) are not permitted.

  • Long code

    VMN / phone number

    Supported

    • LVNs with 44xxxx (12 digits) or legitimate short codes (5 digits starting with 6/7/8).
    • Needed for two-way messaging and replies.

  • Short code

    Five-digit sender

    Supported

    • Approval takes 40–60 business days.
    • Best for high-volume campaigns.

Sender ID registration is not required in United Kingdom. Instead, we approve all senders ourselves: PureSMS's own KYC and Sender ID verification applies to every account before a single message is sent for your safety and security.

United Kingdom's mobile networks

One flat 2.8p rate covers every network we reach in United Kingdom.

  • Everything Everywhere 18M subscribers
  • O2 UK 17.2M subscribers
  • Vodafone UK 13.6M subscribers
  • 3 UK 7.9M subscribers
  • Sky Mobile 400k subscribers

Plus 16 further networks, all at the same rate. We don't charge per-carrier fees, so you always know what you're paying.

Compliance in United Kingdom

  • Opt-in: Yes, recipients must have agreed to hear from you
  • Opt-out: Yes, honour STOP replies
  • Restricted content: Controlled substances · P2p traffic · Political · Religious · Unsolicited promotional

These rules are what we generally check against, however they may not be up-to-date. We'll always keep you informed of what is needed for each destination throughout any registration process.

Regulators & industry bodies

Guidance last reviewed 2026-08-01.

Frequently asked

Can I use my brand name as the sender ID in United Kingdom?

Alphanumeric sender IDs are supported in United Kingdom — you can send from your brand name without registering it first.

Can I use a phone number as the sender in United Kingdom?

Yes, numeric long code senders are supported.

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