# PureSMS Features — A2P SMS & CPaaS

> Everything you need to get your message out to the world. What we do is called A2P SMS (Application to Person): a channel that keeps you and your customers connected when it matters most.

## Messaging functionality

- **Send Online SMS**: our online portal lets you send individual, bulk, and mail-merged SMS in seconds from the moment you log in.
- **Scheduled Messaging**: sending event or appointment reminders? Schedule them ahead of time to go when you specify.
- **Branded SMS**: maintain brand identity by sending from your company name.
- **Long Messages**: send up to 900 characters in one concatenated message, or unlimited length with Auto Split. Check the [segment calculator](https://new.puresms.app/segments) to see exactly how many segments (and pence) a message costs.
- **Throttled Messaging**: rate-limit your messages, for example 500 every 30 minutes, to manage the reply influx.
- **Mail Merge / Templated SMS**: send dynamic messages that automatically replace details such as name or order number.

## Confidence & reliability

- **ISO 27001 certified**: our Information Security Management System is certified, so you can trust us with your clients' information.
- **ISO 9001 certified**: our approach to product and service quality is certified, and we incorporate all customer feedback.
- **ISO 22301 certified**: our business continuity system is certified, so we're here no matter what happens.
- **GDPR Compliant**: fully compliant with both UK and EU GDPR in how we handle your data, and we validate our customers' PECR compliance as part of sender checks, keeping you on the right side of the ICO.
- **Ofcom Fraud Compliant**: Ofcom's anti-scam rules for business messaging arrive in 2027; we already do more than they will mandate. See [Ofcom compliance](https://puresms.uk/Compliance).

## The right channel — people prefer SMS

- 98% of all SMS is read within 3 minutes.
- 90% of people prefer SMS to a phone call.
- 86% of smartphone owners keep them nearby 24/7.

SMS reaches customers in a private, direct, and engaging way without demanding too much attention.

## Two-way support

- **Replies & Auto Response**: accept inbound SMS like any other chat, and automate responses when people text you back.
- **Virtual Mobile Numbers**: get your own number online and let people reply to you directly, with no added cost per reply.

## Portal features

We're a full CPaaS (Communications Platform as a Service) provider.

- **Easy Bulk SMS**: upload an Excel or CSV file to send out mass messages.
- **Analytics & Reports**: track and monitor the success of your sends and campaigns from anywhere.
- **Contact / List Management**: hold contacts securely in your portal, segregated into lists for your campaigns.

## Integrations and developers

- **Powerful Developer API**: simple to use, extremely powerful. Integrate all our features with our high-performance REST API. See [Developers](https://puresms.uk/Developers.md).
- **Unlimited Integrations**: connect PureSMS to almost any platform via [Zapier](https://zapier.com/apps/puresms/integrations).

**Access all of our features for free today** at [new.puresms.app](https://new.puresms.app) — 2.8p per UK SMS, no credit card required.